Top 5 Film & Television Apps Performance in Italy Q1 2022

In Q1 2022, the top 5 Film & Television apps on a unified platform in Italy showcased diverse performance trends. Here’s a closer look at their weekly downloads, revenue, and active users.

Disney+ saw a significant rise in weekly revenue, starting around $386K and peaking at approximately $497K in the final week of March. Weekly downloads started at 99K and dipped to around 38K mid-quarter but rebounded to 56K by the end of March. Active users showed a fluctuating trend, beginning at 2.1M, dipping to 1.4M, and rising again to 1.9M by the end of the quarter.

Netflix demonstrated a steady increase in weekly revenue, starting at $83K and peaking at approximately $117K in the week of March 21. Downloads began at 105K, dropped to around 45K in early March, and then increased to 56K by the end of the quarter. Active users remained relatively stable, fluctuating between 5.4M and 6.6M throughout the quarter.

Amazon Prime Video experienced varied revenue trends, starting at $35K and peaking at about $50K in mid-March. Weekly downloads showed significant fluctuations, starting at 93K, peaking at 104K in mid-February, and ending the quarter at 54K. Active users also showed fluctuations, starting at 1.96M, peaking at 2.05M in late February, and ending at 1.52M.

discovery+ displayed a relatively stable revenue trend, with weekly revenue ranging from $31K to $42K. Downloads varied, starting at 11K, peaking at 18K in late February, and ending at 11K. Active users started at 93K and showed a gradual increase to 204K in early February before stabilizing around 110K to 130K by the end of March.

Crunchyroll had a varied performance with weekly revenue starting at $13K and peaking at approximately $34K in late January. Downloads fluctuated, starting at 7.5K, peaking at 21K in early January, and ending at around 6.7K. Active users showed a gradual increase from 69K to 86K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower’s platform.